Branding and Positioning


Reframe Your Company’s Positioning With This Tool

Hi, I’m Steve Doyscher – Your outsourced CMO for hire. Today I’d like to talk with you a little bit about positioning. I’m going to share a tool with you that will help you differentiate yourself from your competition. It’s pretty simple. Two axes. An X axis and a y axis and each one of these is an attribute of your company. What I’m going to

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