Marketing & Innovation Information

6 Tips For Working Remotely

There are a lot of people who will be new to working remotely. I have been doing this for over a year now and I’d like to share some things

Failing Well

The fear of failure maintains the status quo.  This is a problem as inertia ignores the one constant that defines our time – the rapid

Increase Profits by Increasing Customer Surplus

How do I increase my profits? That’s something every company wants to do. Hi, I’m Steve Doyscher – Your outsourced CMO for hire.

Reframe Your Company’s Positioning With This Tool

Hi, I’m Steve Doyscher – Your outsourced CMO for hire. Today I’d like to talk with you a little bit about positioning. I’m going to


Innovation is hard.  Really hard. Picture everyone in your company climbing a mountain,  You can see the summit and everyone is following

The Importance of Marketing

Why is my business losing? Unfortunately, this question is often asked too late. This scenario plays out all the time. You’re a business owner that