Marketing Team Development
If you face gaps between your current internal resources and what your company needs to succeed, you’re not alone. Marketing has changed dramatically in the last decade and there are a lot of people that need help navigating this new environment.
- Do you have a team that needs training in digital marketing?
- Do you just need to get your company quickly brought to the next level and don’t know how to get there?
I can help because I am a player-coach experienced in these areas. I bring enthusiasm and knowledge to your team as well as a network of trusted partners and tools to ensure your success.
Support and Development Outline
Working alongside your team, I will teach them how to quickly begin delivering cohesive omnichannel marketing communications and coaching them to become a unified group that excels. Your team can be trained in these areas:
- Search engine optimization (SEO)
- Pay per click (PPC)
- Social media advertising
- Event marketing
- Lead generation content
- Landing pages
- Social media
I am effective as a coach and team builder because I have experience in directing and implementing communications in all of these areas. Additionally, I have taught digital communications at the college level and have built several of these teams from small businesses to Fortune 1000 corporations.
Case Study: Building a Brand and a Digital Marketing Team
Case Study: Building a New Team for a Corporation
Drive meaningful traffic to your website through search engine optimization (SEO) and paid search (SEM). Then ensure you’re achieving ongoing improvement with A/B testing.
Email and Landing Pages
Email is a low-cost channel that delivers superior ROI when done correctly.
Create content to show you are a thought leader and to give people fresh reasons to keep engaging online.
The use of videos across websites and social media is red hot and needs to be in your communications toolkit.
The use of social media has exploded in the last several years. Be sure you are in control of the conversation.