Marketing Research
The ability to develop strategies that deliver real results begins with understanding who you are as a company and who your competition is. This sentiment is captured succinctly in this famous quote:
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” –Sun Tzu, The Art of War
To thrive, understanding how your potential customers perceive value and make purchasing decisions is crucial. To stake out a clear position, I use the marketing research methods below to help define this value and deliver clarity on how you differ from your competition throughout the buyer’s journey.
Marketing Research Process
We start by understanding your current state by researching your company, competition, and your customers. A full day is devoted to a structured collaborative meeting with your team at your location to discuss multiple items. Topics include:
- Your position in the marketplace
- Your current marketing strategy
- Company strengths
- Pain points (internal and competitive)
- Brand
- Current tactical efforts
From there investigation continues to include your customers and employees. Through interviews and surveys, you will understand crucial information regarding customer and employee perceptions. An analysis of internal data and marketing communication efforts is also done. This includes an online analysis to help you understand how your digital efforts are performing and how they stack up against the competition.
A detailed qualitative and quantitative report will be compiled and summarized.
Case Study: B2B Company 25% Growth
Case Study: B2C Company 25% Growth
Features
Communications Audit
Learning how your direct marketing communications are working (or not) is a must to divert efforts to winning channels and strategies.
Online Audit
Online marketing is only a part of the story, but it is a big one. Know how you fare online.
Internal Audit
Gaining a global perspective delivers insights to decisively make strategic go-to-market decisions.
