March 2019

How do I increase my profits? That’s something every company wants to do. Hi, I’m Steve Doyscher – Your outsourced CMO for hire. And the difference between the cost that it takes to get your goods and services to the marketplace, and the price that you’re asking for those goods and services is going to be your profit. Now, thinking

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Hi, I’m Steve Doyscher – Your outsourced CMO for hire. Today I’d like to talk with you a little bit about positioning. I’m going to share a tool with you that will help you differentiate yourself from your competition. It’s pretty simple. Two axes. An X axis and a y axis and each one of these is an attribute of your company. What I’m going to

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