20 Years of Marketing Strategy and Digital Communication
Combining creativity with analysis is how I help companies succeed. I have spent 20 years relentlessly connecting new and disparate data points to solve the challenges faced in marketing – strategic and tactical. Because of this, I am equipped to find the correct solution and move fast.
I deliver strategic and tactical direction that delivers growth. Of course, steady improvement requires data and information. I have extensive experience deriving actionable information from:
- Internal ERPs and CRMs
- Online clickstream data from UTMs, Google Analytics, and Social Metrics.
- Primary research through custom surveys and interviews
I leverage this information to understand which products, services, and customers to strategically focus on. This information also enables me to improve messaging and channel selection through A/B testing and multivariate testing. Continued improvement often means growing internal teams. I can help there, as well.
Anyone that has been on one of my teams can attest (references available) to my effectiveness as a coach. Having been a hands-on mentor for 10 years and a creative professional for 20 years, I have extensive knowledge to share in the development of video, animation, landing pages, websites, emails and automated marketing, blogs, SEO, SEM, broadcast, outdoor, and events.
Need help with research, strategy, branding, and positioning?
Do you feel you could do more if you had someone to help interpret all of the data you’re flooded with?
Do you want an enthusiastic partner who can help with creative ideas and integrated communications planning?
Want someone that can help you grow your teams to deliver on everything modern marketing has to offer?
If you answered yes to any of these questions, I can definitely help you. Call me today at 651.788.5012 or schedule a time to talk. I look forward to speaking with you.
BSB & MBA
Carlson (U of M)
Ranked #33 in the Nation
Steve is an extremely well respected manager who truly is a leader. He’s not only well respected by his peers and senior managers but also by his direct reports. He’s a wealth of industry knowledge and an early adopter of new technology. Great asset on any team.
Since I have known Steve, he has consistently demonstrated a strong work ethic, shown extreme passion for his craft and a dedication to success for his clients, staff and himself. His efforts have produced high quality results time and time again. He has brought new ideas, process improvements and has challenged our current reality to look outside the box to improve our current situation within the market place.
Stephen was my “go to” when I needed the best resource for the many different interactive projects that came through our doors at Deluxe. He built a top-notch team of interactive designers, and always stayed ahead of the latest technology and trends.
He has proven to me to be an excellent mentor, guide and able to direct projects from beginning to end. He has a keen sense of leadership and willingness to go above and beyond the call of duty. He brings fresh ideas, perseverance and a positive attitude to each project.
